Corporate Social Responsibility

Source: PRNews Online (www.prnewsonline.com)

Ednote: The staff at GreenMotion strives to bring our readership the tidbits from various aspects of the complicated web of sustainability. PR or public relations is the free ink that many companies use to get the word out about their products or services. YOU know yourself that you are more open to an idea if you think (that is THINK) that you are not being sold that idea. Corporate Social Responsibility is a very good mechanism to connect with potential future customers if the values of the company line-up with those of the customer. There was approximately $5 Trillion in assets parked in Socially Responsible Investments (SRI) before the crash of 2008. Investors placing their money in SRI Funds where placing value on companies that matched or at least approximated their own values. So you can see that CSR is a major PR effort to attract customers through connecting with like minded people.

By example, when a company says they pay women equally to men for the same job description, many women will want to buy that company’s product or so the theory goes. While we are not advertising this product below nor the PR News we feel it is an area of consciousness as a resource that you should know about.

PR News' second edition (see first edition: http://www.prnewsonline.com/store/4.html ) of the Guide to Best Practices in CSR includes a diverse set of ideas from business thought leaders around the globe. There is no one-size-fits-all blueprint for CSR, and therein lies your challenge.

CSR is a complicated web of must-do and nice-to-have directives, of mixed messages from the top, and inconsistent or fickle attitudes from stakeholders. In a relatively short period of time, CSR has become ingrained in the corporate psyche as internal structures have begun accommodating the growing need (and desire) to become better corporate citizens. This is mostly a positive change and one that the PR community must embrace sooner rather than later.

The PR News CSR Guidebook covers the following:

Chapter 1: Overview & Outlook
Chapter 2: Cause Marketing & Community Relations
Chapter 3: Stakeholder Communications
Chapter 4: Media Relations & Integrated Communications
Chapter 5: Crisis Communications
Chapter 6: Green PR
Chapter 7: Philanthropy & Human Rights Communications
Chapter 8: CSR Reports
Chapter 9: Diagnostic Tools
Chapter 10: Case Studies
Chapter 11: CSR Resource Guide/Contributors Bios
In these 200+ pages, you'll find strategies and tactics that can be put to work in your organization. The challenge will be in knowing which ones to choose! Order your copy online or call 888-707-5814.

Also available for immediate delivery:

Guide to Best Practices in PR Measurement - http://www.prnewsonline.com/store/10.html
Going Green Guidebook - http://www.prnewsonline.com/store/13.html
Guide to Best Practices in Corporate Social Responsibility. Vol. 2 - http://www.prnewsonline.com/store/9.html
Media Training Guidebook - http://www.prnewsonline.com/store/2.html
Digital PR Guidebook - http://www.prnewsonline.com/store/7.html

About PR News
The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. The first annual Media Relations "Next Practices" Summit will be held in September in New York. For more information, go to www.prnewsonline.com.